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What is E-E-A-T and why did Google add Experience?

Last updated May 2, 2026

Quick Answer

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google added Experience in December 2022 to distinguish first-hand knowledge from secondhand research. A plumber who writes about fixing pipes from actual job experience ranks differently than someone summarizing plumbing articles. This change rewards practitioners, not just researchers.

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