E-E-A-T

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In Brief

Experience, Expertise, Authoritativeness, and Trustworthiness - Google's quality signals for evaluating content credibility.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework Google uses to evaluate content quality, particularly for YMYL (Your Money Your Life) topics. Experience was added in 2022, emphasizing first-hand knowledge. Strong E-E-A-T signals include author credentials, citations, reviews, and demonstrable expertise. It's not a direct ranking factor but influences how Google's quality raters assess content.

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Key Terms

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GEO

Generative Engine Optimization - optimizing content to appear in AI-generated responses from large language models.

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JSON-LD

JavaScript Object Notation for Linked Data - the preferred structured data format for SEO and schema markup.

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Voice Search

Search queries spoken aloud to voice assistants like Siri, Alexa, or Google Assistant.

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AEO

Answer Engine Optimization - creating content optimized for featured snippets, voice assistants, and AI answer boxes.

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