In Brief
Experience, Expertise, Authoritativeness, and Trustworthiness - Google's quality signals for evaluating content credibility.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework Google uses to evaluate content quality, particularly for YMYL (Your Money Your Life) topics. Experience was added in 2022, emphasizing first-hand knowledge. Strong E-E-A-T signals include author credentials, citations, reviews, and demonstrable expertise. It's not a direct ranking factor but influences how Google's quality raters assess content.