In Brief
Generative Engine Optimization - optimizing content to appear in AI-generated responses from large language models.
Generative Engine Optimization (GEO) is the emerging practice of optimizing content for AI-powered search engines and large language models (LLMs). Unlike traditional SEO which focuses on ranking in search results, GEO aims to have content cited or referenced in AI-generated answers. Key strategies include providing clear, factual information, using structured data, and creating content that AI systems can easily understand and cite.