Relationship Equity

operational

customer relationshipsloyaltybusiness strategy

In Brief

Relationship Equity refers to the accumulated trust, goodwill, and preference clients have for your business over competitors. It is specific to individual client relationships and grows over time through consistent positive experiences.

Relationship Equity is the accumulated trust, goodwill, and preference clients have for your business over competitors. Unlike brand awareness, which exists in the abstract, relationship equity is specific to individual client relationships and compounds over time through consistent positive experiences.

Defined byChristy Rexroth

Founder & Strategic Architect

BS Business Management, Indiana University Kelley School of BusinessBusiness Excellence Program (Accelerate), AllerganFundamentals of Digital Marketing, Google Digital AcademyFounder & Strategic Architect, StrataVera Consulting & CoachingDirector of Business Development, AOB Med Spa (Diamond Allergan)

From Article

Source Article

Client Retention During a Downturn: Why Loyalty Becomes Your Economic Infrastructure

Learn why 75-85% of recession survivors still struggle 3 years later—and how retention-focused businesses emerge stronger. Build relationship equity that lasts.

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