Why...

How do I know if our UVP is actually unique?

Last updated March 26, 2026

Quick Answer

Test UVP uniqueness by substituting a competitor's name into your statement. If it still makes sense, your UVP isn't unique—it's generic. True differentiation means only you can credibly make the claim. Additionally, ask customers why they chose you over alternatives; if their answers don't match your UVP, you have a perception gap requiring message refinement.

Christy Rexroth

Founder & Strategic Architect

Credentials

BS Business Management, Indiana University Kelley School of Business•Business Excellence Program (Accelerate), Allergan•Fundamentals of Digital Marketing, Google Digital Academy

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