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What is schema markup and why does it matter for AEO?
Last updated May 2, 2026
Quick Answer
Schema markup is structured data code (usually JSON-LD) that helps search engines understand your content's meaning. For AEO, FAQ schema tells algorithms exactly where your question-answer pairs are, Article schema identifies your content type, and Speakable schema marks content suitable for voice responses. Schema doesn't guarantee features but significantly increases your selection probability.
Schema markup is structured data code (usually JSON-LD) that helps search engines understand your content's meaning. For AEO, FAQ schema tells algorithms exactly where your question-answer pairs are, Article schema identifies your content type, and Speakable schema marks content suitable for voice responses. Schema doesn't guarantee features but significantly increases your selection probability.
