Featured Snippet

Definitiontechnical
A highlighted search result box appearing above organic results, directly answering a user's query.
In Brief

A highlighted search result box appearing above organic results, directly answering a user's query.

Featured snippets are selected search results displayed in a special box at the top of Google's search results (position zero). They aim to answer the user's question directly. Types include paragraph snippets (40-60 words), list snippets, table snippets, and video snippets. Optimizing for featured snippets involves clear question-answer formatting, concise definitions, and proper heading structure.

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Key Terms
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E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness - Google's quality signals for evaluating content credibility.

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GEO

Generative Engine Optimization - optimizing content to appear in AI-generated responses from large language models.

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JSON-LD

JavaScript Object Notation for Linked Data - the preferred structured data format for SEO and schema markup.

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Voice Search

Search queries spoken aloud to voice assistants like Siri, Alexa, or Google Assistant.

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