Why...

How do I audit whether my follow-ups add value or just add noise?

Last updated April 20, 2026

Quick Answer

Review your last ten follow-up messages and ask: if I removed my company name and product, would this still be useful to the recipient? Does it reference something specific from our conversation? Does it advance their thinking even if they never buy? If the answers are no, you're adding to their information overload rather than cutting through it.

Christy Rexroth

Founder & Strategic Architect

Credentials

BS Business Management, Indiana University Kelley School of Business•Business Excellence Program (Accelerate), Allergan•Fundamentals of Digital Marketing, Google Digital Academy

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Value-Based Follow-Up vs. Persistence: What Actually Gets Responses

Most follow-up advice focuses on timing, frequency, and subject line optimization. This misses the fundamental question: do you have something worth saying? We examine the structural difference between value-driven touchpoints that continue the conversation versus persistent pings that train prospects to ignore you—with frameworks for evaluating which approach you're actually using.

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