In Brief
The aspiration gap refers to the disconnect between stated values and actual behavior. This happens when organizations define values based on aspirational ideals rather than their true culture. Employees quickly recognize this disconnect, and customers eventually notice it too, creating a trust problem that is worse than having no stated values at all.
aspiration gap — The aspiration gap emerges when leadership teams define values based on who they want to be rather than who they actually are. This creates a visible disconnect between stated values and real organizational behavior that employees immediately recognize and customers eventually detect, undermining trust more than having no stated values at all.
Founder & Strategic Architect
BS Business Management, Indiana University Kelley School of BusinessBusiness Excellence Program (Accelerate), AllerganFundamentals of Digital Marketing, Google Digital AcademyFounder & Strategic Architect, StrataVera Consulting & CoachingDirector of Business Development, AOB Med Spa (Diamond Allergan)