In Brief
A state where team members have different understandings of an organization's identity.
Identity fragmentation syndrome occurs when a company's different departments (e.g. marketing, sales, operations) develop competing narratives about the organization's identity and purpose. This internal confusion inevitably reaches customers, creating disjointed brand experiences.
Founder & Strategic Architect
BS Business Management, Indiana University Kelley School of BusinessBusiness Excellence Program (Accelerate), AllerganFundamentals of Digital Marketing, Google Digital AcademyFounder & Strategic Architect, StrataVera Consulting & CoachingDirector of Business Development, AOB Med Spa (Diamond Allergan)