StrataVera

Internal-External Perception Gap

Definitionmarketing
When a brand's internal team lacks a unified understanding of the brand identity.
In Brief

When a brand's internal team lacks a unified understanding of the brand identity.

The internal-external perception gap arises when a brand's own team members cannot consistently articulate the brand's positioning and identity. This internal misalignment leads to a fragmented external brand image.

Christy Rexroth
Defined byChristy Rexroth
Founder & Strategic Architect
BS Business Management, Indiana University Kelley School of BusinessBusiness Excellence Program (Accelerate), AllerganFundamentals of Digital Marketing, Google Digital AcademyFounder & Strategic Architect, StrataVera Consulting & CoachingDirector of Business Development, AOB Med Spa (Diamond Allergan)

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